*//Negative emotions slowly expand themselves, become lighter and lighter, float away with the wind.//*

Spontaneous eating is not only a response to hunger, but often driven by emotions. Over the time, we also develop eating patterns, based e.g. on our nutritional socialization, the degree of self-control or on acquired convictions which overlap with the actual situation of eating. These relationships are often contradictory, which is, why behavioural psychology distinguishes between emotional and rational eating.

“Emotional eating” is an often habitual and irrational response to negative feelings, on which eating has a comforting but only short-lived effect. As a regular pattern, it leads into the “emotional eating cycle” in which the eating itself and its negative effects become a perpetuating factor. A similar mechanism sets in with “external eating”, when external triggers like a tempting presentation or a social event take over your eating behaviour. (use Chrome for a better experience) is a platform founded for emotional eaters to restructure the process of external eatings caused by emotions. It consists of five parts, Experience, Exchange, Events, Easytake and Elog, which respectively meet people’s needs for experiencing, sharing, social communication, urgent demand and information. In the way of cooking & eating "snacks" injected with water and air, enhancing the playability of the food interaction process and a sense of ritual by eating, this project is aiming to find a new way to relieve emotional eating.

There are about 200 food decisions we make / day. —— Abramson, 2011